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Coinbase – stand with crypto
Digital assets platform Coinbase, which is currently embroiled in a dispute (or three) with the Securities and Exchange Commission (SEC), is planning on a national campaign to defend itself. Politico reports, “The push includes: four FTN (Face The Nation) spots featuring Coinbase CEO Brian Armstrong, a blanketing of advertising on Wall Street, a New York ‘State of Crypto’ summit in June and a national ‘Stand with Crypto’ day in Washington July 19.” Read a bit more.
Coinbase – political impact
The Coinbase blog provides a clip of what’s to come as well as more details on the “Stand with Crypto” day in DC in July. See the post.
If Coinbase is successful with this marketing campaign beyond the beltway and with even a small part of the electorate, this could be of concern to Democrats in the lead-up to the general election in November 2024. Dems have largely embraced an anti-crypto position and seem to see it as a winning view as they seek to return President Biden to the White House for his second term.
Given the recently-developed partisan divide around digital assets, Coinbase’s public relations push in some ways is the equivalent of Republican campaign funding. Coinbase will no doubt try and align with pro-crypto Dems in an effort to diffuse a partisan “look.” Continue reading “Coinbase Begins Marketing Push Aimed At Policy; Apple Pay Integrates NFTs”