was “crypto,” now “onchain”
On the Unchained podcast on Friday, host Laura Shin wisely noticed that her guest – Coinbase’s Jesse Pollak, who originally created his company’s Layer 2 blockchain Base – was using the term “onchain” rather than “crypto” in the course of their conversation on the latest Ethereum upgrade.
She asked him why “onchain” and not “crypto”? He replied in part (edited):
“(…) The thing that I think is really powerful is… instead of hearing ‘crypto’ or ‘web3’ and thinking about speculation, pump and dump and all of this legacy of the crypto industry that has really been driven by speculation for the last decade… people hear ‘onchain,’ they get to see it in a new light, they get to analogize it to ‘online’ – which is this thing that has transformed their lives over the last 20 years – and they see it first and foremost as a technology.
They say, ‘If I come onchain, I can earn more money for my business or I can cut out the middlemen who are taking my creative work and profiting off of it. Or I can play this new game that wasn’t previously possible, or I can collaborate and send money to anyone in the world instantly and for free….
Those are not about speculation, it’s not about making more money, it’s about taking a technology and making your life better. I think that is the theme of onchain – it’s about upgrading our systems.
It’s about acknowledging that a lot of the stuff we’ve been doing with money is built on systems that are 50-100 years old. And if we use technology, software, blockchains to build new experiences and to bring the world onchain, we actually make everyone’s life better.
(…) Our mantra for the industry is that it’s time for change. And it’s time for us to embrace this new language – the language of ‘onchain’ – that really centers crypto as a technology change that is upgrading our systems to make the world a better place.”
more tips:
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- “How Ethereum’s Dencun upgrade could lead to the rise of millions of Layer 3s” (podcast) – Unchained
what you should know: In addition to a mantra, Pollak’s response could be the leading edge of a maturation for an industry. For cynics, the view could be that Pollak’s serving another cupful of wishful crypto thinking. Continue reading “Moving From Crypto To Onchain Says Coinbase Exec; Campaigning for Crypto And 2024”